Oakland A’s reach four-year radio deal with The Wolf
The Oakland Athletics has agreed a new four-year radio deal with 95.7 The Wolf to coincide with the start of the 2011 Major League Baseball (MLB) season.
Entercom-owned The Wolf (KBWF) will serve as the flagship station of the franchise’s radio network through to the 2014 season.
KBWF, a country music FM station that serves all nine counties in the Bay Area, will broadcast all of Oakland’s 162 regular season games as well as any postseason contests.
Ken Pries, vice president of broadcasting and communications for the Oakland Athletics, said: “The Wolf is one of the most powerful FM signals in Northern California. It offers the A’s an established Bay Area station which will reach many areas that our previous station could not, particularly Berkeley and the Oakland Hills.”
The deal comes after the A’s previous flagship station, XTRA Sports 860 AM (KTRB), went into receivership in September 2010. In 2009, KTRB signed a ten-year agreement to become the team’s radio home.
Pries told the Oakland Tribune that the A’s had considering purchasing KTRB, but these efforts dissolved once the station’s receivers changed the terms of its deal with the franchise and, as a consequence of failing to come to an agreement under the new terms, scrapped plans to broadcast the team’s games in 2011.
He added: “We offered significantly more (to buy the station) than what had been reported. It absolutely was not a case of us not putting our best foot forward, because we did.”
KBWF’s parent company Entercom also own the flagship stations of fellow MLB franchises the Boston Red Sox (WEEI) and the Kansas City Royals (KCSP).
Dwight Walker, vice president of Entercom, said 79 per cent of all Bay Area radio listeners tune to the FM band as opposed to AM, adding: “If they want to go where the audience is, the A’s made the right choice.”
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