NZOC and PNZ sign long-term deal with Toyota

Japanese car giant to sponsor New Zealand’s Olympic and Paralympic committees.

NZOC and PNZ sign long-term deal with Toyota

The New Zealand Olympic Committee (NZOC) and Paralympics New Zealand (PNZ) have announced a new eight-year partnership with Toyota New Zealand.

The agreement will incorporate all major Olympic and Paralympic events, including the 2018 Winter Olympics in PyeongChang, South Korea, and the 2020 Summer Olympics in the Japanese capital of Tokyo.

The deal mirrors the existing arrangement that the Japanese car manufacturer has with both the International Olympic Committee (IOC) and the International Paralympic Committee (IPC), and makes Toyota the first Olympic partner to include a financial distribution to National Paralympic Committees.

Financial terms of the deal with New Zealand’s Olympic and Paralympic committees have not yet been finalised.

“It takes huge motivation, determination and self-belief to compete at the Olympic Games,” said Kereyn Smith, chief executive of the NZOC. “Toyota understand this and their global partnership will help support the success of Olympians around the world. We are also excited that Toyota’s commitment to sustainability will help deliver a positive Games legacy at Tokyo 2020.”

Fiona Allan, chief executive of the PNZ, added: “Toyota is the first worldwide Paralympic partner to support all 178 National Paralympic Committees around the world. New Zealand has been recognised amongst the top strategic markets for the Paralympic partnership globally and we are thrilled to have secured Toyota’s long-term support. I am excited about what this may mean for aspiring Para-athletes in communities across New Zealand.”

Alistair Davis, chief executive of Toyota New Zealand, said: “This partnership aligns strongly with our local 'Believe' brand position. One of our 'Believe' statements is 'that if you can dream it, you can do it'.

“This seems to personify the passion that all sportspeople have to excel in their chosen sport. The Olympic and Paralympic Games capture the world’s imagination and inspire millions everywhere to aspire to be the best they can be.”