NRL Knights extend sponsorship deal

National Rugby League side Newcastle Knights have extended their partnership with Coal & Allied.

National Rugby League side Newcastle Knights have extended their partnership with Coal & Allied.
 
The original contract, which ran from 2008 until 2010, will continue as Coal & Allied is taking up an option for a fourth year in 2011 as naming rights sponsor. The mining producers have supported the Newcastle Knights in one form or another since 2005.
 
Also unveiled is a community awareness campaign named “Play it safe”, which was announced by Coal & Allied managing director Bill Champion, Newcastle Knights chief executive Steve Burraston, coach Rick Stone and captain Kurt Gidley. The campaign will promote messages to the local community including future advertisements focusing on “Play it Safe” messages by continuing to promote initiatives to raise awareness in the community.
 
Champion said: "Coal & Allied has a long history with people in the Hunter and Newcastle, and our Community Alliance with the Knights is one of the ways that we contribute to the sustainability of the communities where we operate our mines.”
 
Coal & Allied has been operating for 150 years and employs more than 1500 people.  The Newcastle Knights were the third-best supported club in the NRL in 2008 with an average attendance of over 19,000 per home game and finished 7th in 2009.

Financial terms of the deal have not been disclosed.