Northern Racing appoint new PR adviser

28 September 2010 | Posted in Agencies, Horse Racing, Europe | By Tom Love

Racecourse operator Northern Racing has appointed Pitch PR as its new PR adviser.

As part of the deal, Pitch will provide corporate communications advice with a view to increasing the group’s media profile, as well as engaging directly with core customer groups in the racing industry.

Northern Racing managing director Tony Kelly said: “Horseracing is currently facing a number of challenges, including the central funding of the sport and the need to implement initiatives which will widen racing’s appeal.”

Chaired by former Conservative Party leader Lord Howard, Northern Racing owns and operates ten racecourses. On 23rd September 2010, Northern Racing formally opened a new UK£6.5 million grandstand at Fontwell Park in Sussex.

Pitch PR was established in 2002 by Henry Chappell. The company have run award-winning sponsorship campaigns for ABN AMRO and Sony Ericsson and have also worked on the re-launch of London’s Wembley Stadium. Pitch has represented global sporting organisations such as Chelsea FC, the National Basketball Association and Marylebone Cricket Club.