Nike’s Jordan Brand nets French Basketball Federation deal

Clothing and footwear brand to supply uniforms for France’s national basketball teams.

Nike’s Jordan Brand nets French Basketball Federation deal

The French Basketball Federation (FFBB) has confirmed a new multi-year partnership with Nike-owned Jordan Brand.

The clothing and footwear manufacturer will be listed as the governing body’s official uniform supplier in a deal which will see the company provide playing kits for France’s men’s and women’s national teams, along with the their 3x3 and youth sides.

Rumours of the agreement were first reported in March by French sports daily L'Equipe, which estimated that the deal could be worth as much as €2 million (US$2.1 million) annually. Jordan Brand, which is endorsed and created by former NBA star Michael Jordan, replaces Adidas in the role.

“We are delighted to be partnering with Jordan Brand, and it marks an important step for our federation to serve basketball athletes,” said Jean-Pierre Siutat, president of the FFBB. “This partnership with Jordan Brand, a symbol of innovation, style and greatness in basketball, helps us to accelerate French basketball worldwide, and continue to grow in the coming years when we look ahead to the Olympics in Paris in 2024 and beyond.”

“France’s continued growth in basketball makes it a natural fit for Jordan Brand as we expand throughout the world,” added Larry Miller, president of Jordan Brand. “We’ve seen the passion for basketball and the brand first-hand at Jordan Bastille and Quai 54, and we’re excited to contribute to the growth of the game in France moving forward.”