Nike steals soccer deal from rivals Kappa
Nike will replace Kappa as kit provider for German soccer club Werder Bremen after agreeing a five-year deal with the four-time Bundesliga champions. The deal will begin in July this year, and run until the summer of 2014. It marks the end of a long-running agreement between Kappa and Werder Bremen, who have worked together since the turn of the millennium.
"We had very fair negotiations with Kappa too, but in the end, Nike had the more attractive total package," said Manfred Müller, the club's head of marketing.
"Along with Kappa we set some real optical standards in the league and can look back happily on nine very successful years together."
The Werder Bremen team includes a number of internationally renowned players, including national team stars Per Mertesacker and Torsten Frings. However, the club's hopes of European qualification have faltered since the winter break, after going six games without a win.
- Length of contract: 5 years
- Annualised value: US$5.25 million
- Overall value: US$26.25 million
If the Kappa fits… Dortmund will wear it - 27 January 2009
Adidas beats Nike to German soccer contract - 07 May 2009
Nike puts faith in youth in German soccer - 05 March 2009
Kappa to kit out Toulouse FC - 28 January 2011
New Kappa deal for European surprise package Fulham - 25 May 2010
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