Nike extends partnership with USA Basketball

10 November 2009 | Posted in Sponsorship, Basketball | By Adam Fraser

Nike has signed a new four-year partnership with USA Basketball that keeps the company as exclusive on- and off-court apparel provider of the USA men's and women's national teams.

Nike, which also partners the US Olympic Committee, will also be an on-air presenting partner of USA Basketball exhibition games screened within the USA. The company is believed to be paying some US$4 million per year for the partnership, on a par with its previous agreement.

"Nike has been an ardent supporter of USA Basketball and a key contributor to developing the values of teamwork and dedication that the men's and women's national teams exhibited during the games in Beijing," said USA basketball chairman Jerry Colangelo. "The long-term expansion of our partnership has helped make our teams stronger and we look forward to working together with Nike to achieve new heights both on and off the court for years to come."

• American Airlines sets eyes on Spain with basketball partnership

Lynn Merritt, director global basketball sports marketing for Nike: "We are honoured to extend our partnership and further our relationship with USA Basketball. We were pleased with our association and involvement with USA Basketball, and to share in the success of the Beijing Olympic gold medal team. We will provide innovative products that will assist the USA Basketball team members in future World Championship and Olympic competition as they attempt to equal the standard of achievement realised in Beijing."