Nigeria Football Federation wraps up Cadbury deal

Company’s Tom Tom brand becomes official candy of Nigeria’s national soccer team.

Nigeria Football Federation wraps up Cadbury deal

The Nigeria Football Federation (NFF), the governing body for soccer in the country, has finalised a deal with confectionery company Cadbury Nigeria.

The agreement will see Cadbury’s Tom Tom brand listed as the official candy of Nigeria’s national soccer team for an initial three years, with an option to renew. The financial terms of the contract have not yet been released.

The partnership is the latest move in the NFF’s commercial offensive this year, which has also seen the organisation sign sponsorship deals with soft drinks giant Coca-Cola, financial services provider Wapic Insurance and Nigerian Breweries.

“The Nigeria Football Federation is pleased to have finally signed this worthwhile agreement with Cadbury Nigeria,” said NFF president Amaju Melvin Pinnick. “We appreciate what Cadbury Nigeria has done for Nigerian football over the years and that is why we embraced them as soon as an approach was made.

“Candies are for champions. The Super Eagles remain a champion team and Cadbury Nigeria is also a champion establishment. I strongly believe the company will enjoy the new experience even better than its previous romance with Nigerian Football.”

Mike Itemuagbor, chairman of Pamodzi Sports Marketing Limited, the agency that brokered the deal, added: “The agreement is for a period of three years in the initial period, and renewable. It makes Tom Tom the official candy of the Super Eagles, but all other details will be made known at the contracts’ exchange ceremony.

“As a sponsorship agency, we have the responsibility to ensure that both organisations derive fulfilment from the relationship, and we are fully committed to doing just that.”

Nigeria have qualified for this year’s Fifa World Cup in Russia and have been drawn in Group D alongside Argentina, Iceland and Croatia.