California-based money lender LoanMart has become a sponsor of the Arizona Cardinals National Football League (NFL) side for the 2013/14 season.
Under the new partnership LoanMart will be promoted through the team’s media and website. It will also be part of the team’s social media marketing at their stadium, the University of Phoenix Stadium. This includes activations such as the Cardinals Gameday Social Photo Booth which allows fans to take photos of themselves from the game and instantly post them on various social media platforms.
“When we wanted to make a big splash with the people of Arizona, we knew partnering with this exciting Cardinals team would be the first step,” said Colby Estes, the marketing director at LoanMart. “Our goal is to make our presence known within the community in Phoenix as well as across the whole state; working with a great organisation like the Arizona Cardinals is a perfect fit for us. We’re excited to be able to say that LoanMart is a proud partner of the Arizona Cardinals.”
Steve Ryan, the vice president of business development at the Cardinals, added: “We are excited about the new relationship with LoanMart and look forward to working with them on some very creative social media promotions that Cardinals fans will enjoy.”
The Cardinals take on the Detroit Lions on 15th September after losing their first game of the season against the St Louis Rams.