The Washington Redskins of the National Football League (NFL) have confirmed a ‘long-term’ sponsorship and supply agreement with PepsiCo.
The new deal will see Pepsi replace Coca-Cola as the official and exclusive non-alcoholic beverage and snack provider of the team and their FedExField home, starting from next month.
The Redskins were already partnered with PepsiCo’s Frito-Lay and Gatorade brands. Now, the team will be linked with a host of the food and beverage giant’s other products, including Mountain Dew, Lipton, Tostitos and SunChips, among others.
“PepsiCo is a world-class organisation with a deep and unique understanding of the NFL and its fans,” Redskins owner Daniel Snyder said in a statement.
“We’re thrilled to bring PepsiCo’s wide array of popular beverage and food brands - as well as new and engaging experiences - to our fans.”
As part of the deal, Pepsi and Tostitos products sold in the Washington DC/Baltimore area will feature limited-edition Redskins packaging, beginning later this year.
Pepsi will also be the presenting sponsor of the Redskins’ 2017 season, and have marketing rights spanning in-stadium signage, digital integrations and other promotional opportunities.
Pepsi is already an official sponsor of the NFL and several of the league's other teams, while the company also has a personal relationship with Redskins tight end Jordan Reed (pictured).
Financial terms of the Redskins partnership are not available.