NFL VR to grow with Google

League expands deal to move into virtual content creation.

NFL VR to grow with Google

The National Football League (NFL) has expanded its key partnership with digital giant Google to move into virtual reality content creation.

The new deal will see the league’s NFL Films create a nine-part VR television series with Google, featuring behind-the-scenes interviews with NFL players, coaches and families.

The episodes, the first of which will be released on Thanksgiving Day, will be broadcast on Google-owned YouTube and will also be available on the NFL VR application, designed by Google-owned Daydream.

“Virtual reality is an emerging platform that enables content experiences with a truly unique vantage point that brings fans closer to the game,” said NFL senior vice president of digital media Vishal Shah.

“It’s an exciting new medium to explore as we look to evolve and grow our offerings, and this partnership with Google is an important step in that direction.”

Both the NFL and Google have been partners since 2015, with the league’s YouTube channel attracting more than one billion views in under two years.