Nexus MG acquires drag racing rights

13 June 2011 | Posted in Agencies, Motorsport | By Tom Love

Drag Racing Australia Group (DRAG) has appointed sports management company Nexus MG to handle the rights valuations, sponsorships, marketing stragey and partnership acquisitions of the ANDRA Pro Series.

“Nexus MG have a great track record in rights valuation, sponsorship and commercial strategy in both the sports and entertainment spheres and will be the ideal partners for us as we head into the next stage of our growth of ANDRA Pro Series," said DRAG chief executive, Paul Casos. “Our goal is to build on our foundations to create an even better sporting product for our sponsors, fans, TV viewers and competitors. The board of DRAG are really looking forward to working with Nexus MG to make this happen.”

Nexus MG director, Luke Jenkinson, added, "We are very particular with the clients and rights we represent, and what excites our group about DRAG is, much like our other clients, there is a compelling business value proposition for partners to be integrated and attached with to ensure success for both parties. As a sport Pro Series DRAG Racing has an extremely solid foundation. It has very healthy numbers of spectators and professional competitors and boasts an elite pathway that is backed with a number of investors which is crucial as the sport is not cheap to compete in."