News International wins new EPL rights bundle

The English Premier League has awarded domestic near-live clip rights to News International for all 380 league fixtures from 2013 to 2016.

News International wins new EPL rights bundle

The English Premier League has awarded domestic near-live clip rights to News International for all 380 league fixtures from the 2013/14 season to the 2015/16 season.

The package includes internet and mobile rights to audio-visual clips from all the games, all of which can be shown in-game except for matches that begin at 3pm on Saturdays. Clips from 3pm games can be shown from 5pm.

The rights are likely to be syndicated to newspaper websites, with News International likely to keep them with its in-house titles.

It is the first time this package has been sold in this form. The mobile and internet clip rights had previously been split between ESPN and Yahoo respectively.

Financial details have not been released, but the deal is believed to be worth UK£30 million over the three-year duration, almost double the UK£17 million total the previous packages were believed to be worth.

"We are extremely pleased with this exciting development that sees News International, traditionally a newspaper publishing organisation, move further into the digital media space through the acquisition of our UK Near-Live clip rights," said Premier League chief executive Richard Scudamore.

"In a world in which all forms of media are looking at their digital offerings, and given the extensive coverage that News International publications give to the Barclays Premier League, we believe this partnership will see football fans able to consume the best Premier League action in innovative ways."

News International-owned BSkyB has also retained long-form linear rights, essentially extended highlights to 226 Premier League matches not shown live from the 2013/14 season, an offering currently packaged as its Football First show.