New sponsor for British Open Squash Championships

12 February 2013 | Posted in Sponsorship, Squash, Europe | By Michael Long

England Squash & Racketball (ESR) has announced that isportstore.com has become an official sponsor of this year’s Allam British Open Squash Championships.

The online retail business division of sports management company International Sport Group has signed up to become the official retail partner of the event, which takes place at Hull’s KC Stadium from 20th to 26th May.

ESR chief executive Nick Rider said: “www.isportstore.com has a proven track record in online and event retail and England Squash & Racketball look forward to working with them to will help create an enhanced experience for spectators at the event.”

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International Sport Group chief executive Paul Walters added: " International Sport Group continue to have an appetite for growth and our agreement with England Squash & Racketball as the official retail partner for the British Open Squash Championships demonstrates our ambitious plans for http://www.isportstore.com to expand its presence within squash.

“We are confident that this partnership will allow http://www.isportstore.com to significantly increase its profile within the sport and establish itself as the definitive online squash store and a ‘must visit’ for all squash fans and consumers.”

Financial terms of the agreement were not released.