Brooklyn Sports and Entertainment has signed a three-year deal with Golden Boy Promotions for Barclays Center, the new home of the National Basketball Association's (NBA) New Jersey Nets, which is set to open in 2012. Under the terms of the deal, Barclays Center will host 12 fight events annually.
“We continue to sell suites, and [prospective buyers] want to know what else is going to be in there besides the Nets,” said Brett Yormark, president and CEO of Brooklyn Sports & Entertainment. In March, the Nets announced a deal with IMG College to bring in top college basketball games every year.
Golden Boy CEO Richard Schaefer said that the 18,500-seats at Barclays Center are ideal for boxing because of its tight seating bowl.
“There may be two to three per year at Madison Square Garden, but it’s sporadic,” Schaefer said. “We are taking a systematic approach in building a base in Brooklyn. The talent is there.”