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New I-League team deal ‘a first for the country’

12 August 2013 | Posted in Technology Services, Soccer, Asia | By Rachel Warnes

Shillong Lajong, a team in Indian’s top soccer league, the I-League, have announced a partnership with KyaZoonga.com which sees the website become the team’s official ticketing partner.

KyaZoonga, an entertainment and sports ticketing company, will give Shillong Lajong fans the chance to buy their tickets to games online. According to a release announcing the partnership, the team are the first in the country to provide online ticketing. The company will also be the first to give fans the opportunity to sign up for email alerts and news updates on Lajong.

“Shillong Lajong FC is delighted to associate with KyaZoonga as the official ticketing partner,” said Larsing Sawyan, the managing director of Shillong Lajong. “The pre-sale service for latest alerts about Shillong Lajong football club matches is a unique initiative by KyaZoonga.com to bring fans closer to their favourite players. Together with KyaZoonga, a trusted leader in the online ticketing space, we are committed to provide fans with a seamless and easy access to watch and support their favourite football team.”

Arpita Majumder, a co-founder and the chief operating officer of KyaZoonga, added: “We are excited to tie-up with the famous Shillong Lajong football club as their official ticketing partner. Lajong has been doing a wonderful job of promoting talent in the North East and holds a special place for me given my Shillong roots. This is a fantastic opportunity for all the football fans to follow the pulse of their favourite football team and watch them play during I-League. Our pre-sales service is to build momentum and assess the interest and preferences amongst fans. Subscribed fans will be among the first to know the latest updates on the team and the matches. This is an innovative strategy from KyaZoonga to put fans first and bring them closer to the game.”

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