Madison Square Garden (MSG) and the sports memorabilia company Steiner Sports have penned a comprehensive marketing and sponsorship deal which will see Steiner Sports selling MSG collectibles and rarities.
Included under terms of the new agreement are the apparel and memorabilia rights associated with the MSG's NHL and NBA teams, New York Rangers and New York Knicks.
Additionally the MSG/Steiner Collectibles brand will feature prominently on all MSG-controlled media outlets including in-arena signage and throughout the MSG Network.
MSG Sports president, Scott O'Neil, said, "This is really an expanded marketing approach to what has been a gritty, roll-up-your-sleeves category." Regarding the deals single-year duration, O'Neil added: "I'd describe it as a 'toe-in-the-water' approach with a opportunity for something bigger, like a seat program."
Steiner Sports maintains similar arrangements with other teams including New York Yankees, Boston Red Sox, Chicago Cubs and Los Angeles Dodgers.
Financial details of the new deal were not released.