New deal is music to McIlroy’s ears

27 February 2013 | Posted in Personal Endorsement, Golf, North America | By Michael Long

The world’s top golfer, Rory McIlroy, has signed a new endorsement deal with audio specialists the Bose Corporation.

The multi-year deal, announced in Florida ahead of this week’s Honda Classic, will see McIlroy serve as a global brand ambassador for the company’s headphones, portable speakers, home and automotive systems.

It is the first time the Northern Irishman has signed a consumer electronics deal. Financial terms were not released.

"I`m a huge headphone guy," said McIlroy, "and Bose headphones are the best I`ve found. I use their in-ear headphones to work-out, and their noise cancelling headphones to travel. Whether I need motivation, or to tune-out, I reach for Bose. Their headphones go with me everywhere."

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Bose is the first brand to sign McIlroy to an endorsement deal since his multi-million dollar apparel and equipment deal with Nike in January.

"Rory is a once-in-a-generation athlete," said Bob Maresca, president of Bose Corporation. "Just like his millions of fans around the world, we`re amazed by his talent and his passion. We know a lot goes into his game even when he`s off the course. He loves music, just like we do, and we`re thrilled to be a part of how he competes and relaxes."

McIlroy is a known fan of popular techno music, such as that propounded by Swedish House Mafia and David Guetta.