New broadcast deals for TyC
Argentinian sports broadcaster TyC Sports has announced two broadcast rights deals with the Olympic Games and the International Association of Athletics Federation (IAAF).
TyC won the Argentinian television rights for the Vancouver 2010 Winter Olympics and London 2012 Olympic Games. The deal will provide TyC with its fifth consecutive summer Games, having held the broadcast rights in Argentina for every Summer Olympic Games since Atlanta 1996.
The company also acquired rights for the IAAF’s new Diamond League series of athletics meets, which begins in 2010. The deal follows ESPN’s acquisition of extensive South American rights to the 2010 and 2012 Games, including some rights in Argentina.
- Length of contract: 3 years
- Annualised value: US$1 million
- Overall value: US$3 million