New Era Cap has confirmed National Football League (NFL) star Dak Prescott as its latest brand ambassador.
The global headwear company is already the official on-field cap of North America’s premier football league, and the Dallas Cowboys quarterback will feature in the brand’s marketing campaigns throughout the 2017 NFL season.
The 23-year-old is widely considered to be one of the most exciting prospects in football, and was named the NFL Offensive Rookie of the Year in 2016. He joins fellow NFL stars Le’Veon Bell, Khalil Mack and Greg Olsen as the latest football player to sign an endorsement deal with New Era.
“We are thrilled to announce Dak as our latest brand ambassador,” said Ryan DiNunzio, director of football for New Era Cap. “Getting an athlete who plays the marquee position on one of the league’s most illustrious franchises is tremendous for the brand. Not only does his play on the field speak volumes, but Dak also encompasses the lifestyle aspect off the gridiron, which New Era is all about.”
Prescott will lead the Cowboys in their first fixture of the 2017 NFL season when they take on the New York Giants on 10th September. The Texas-based franchise will be aiming to build on their successful 2016 campaign, when they came first in the NFC East division before losing out to the Green Bay Packers in the first round of the play-offs.