New Era has named three National Basketball Association (NBA) stars as its new brand ambassadors for the 2017/18 season.
28-year-old Draymond Green of the Golden State Warriors, the Washington Wizards’ four-time NBA All-Star John Wall, and rookie D’Angelo Russell of the Los Angeles Lakers will represent the headwear brand next season.
The announcement coincides with New Era’s overall expansion within the NBA, after recently being named the league’s official headwear provider. The cap manufacturer is also the official supplier to the Women’s National Basketball Association (WNBA).
“We are thrilled to announce the first team of ambassadors under our new licensing partnership with the NBA,” said Joshua Krebs, senior category manager of basketball for New Era. “Aside from being some of the best players on the hardwood, each ambassador has their own unique sense of style off the court encompassing the lifestyle aspect which New Era is all about.”
The 2016/17 NBA season is currently reaching its conclusion, with the Cleveland Cavaliers and Golden State Warriors set to compete for the title in the NBA Final.