New Balance comes on board with ECB

Sportswear brand becomes official kit supplier to England cricket teams.

New Balance comes on board with ECB

The England and Wales Cricket Board (ECB) has confirmed a five-year apparel agreement with New Balance.
 
The American sportswear brand will be the official kit supplier to the ECB and its international cricket teams. The deal includes providing match and training wear to all England teams including the men's and women's Test, one-day and T20 sides, as well as the Lions and all four England disability teams.
 
The first match to come under the new partnership will be the opening game in England's men's team's Royal London One-Day International series against Ireland on 5th May. 

"New Balance is justifiably proud to seal this landmark agreement with the governing body for cricket in England and Wales," said Fran Allen, New Balance's vice president of the EMEA region. "The new relationship signals our strong commitment to the sport, in all formats, and at a formative moment as the game looks forward to enhancing its popularity and appeal across an even broader audience."
  
Sanjay Patel, the ECB's commercial director, added: "We are extremely pleased to welcome New Balance as our official kit supplier for all England teams - women's, men's and disability. With England and Wales set to host three ICC global events between now and 2019, our hosting of the first ever day-night Test match in this country later this summer and Ashes series for men and women this winter, it's an exciting time for New Balance to join cricket's wider commercial family."