Swedish media giant MTG’s Nordic Entertainment Group (NENT Group) has landed exclusive Nordic media rights to the IHF World Handball Championship until 2025 and the EHF European Handball Championship until 2026.
As well as securing coverage of the International Handball Federation’s (IHF) top international tournament, NENT Group has also extended the rights to the European Handball Federation’s (EHF) premier club tournament, the EHF Champions League, along with the European Handball League and the EHF Cup until 2023.
Coverage of every competition will be available on NENT Group’s television channels and Viaplay streaming service.
The deal for the IHF World Handball Championship was agreed with the MP & Silva agency, while the agreement covering EHF competitions was brokered by Infront and Perform Group.
“NENT Group is now the undisputed home of handball for every passionate Nordic handball fan,” said NENT Group president and chief executive Anders Jensen. “As the region’s leading entertainment provider, we are delighted to have secured these rights to one of the most popular sports in the Nordics, and we will continue to add to our unrivalled sports offering.”
The announcement comes as the latest in a string of rights deals confirmed by NENT Group in recent days, following agreements for coverage of Formula One and English soccer’s Premier League.