NENT snaps up Nordic Bundesliga rights in big soccer land grab

Norway’s TV2 also extends Premier League agreement.

NENT snaps up Nordic Bundesliga rights in big soccer land grab

Getty Images

Nordic Entertainment Group (NENT) has followed up on extending its agreement with English soccer’s Premier League by acquiring exclusive rights to a host of other major leagues and competitions.

The Swedish media company has purchased rights in the Nordic region to the German Bundesliga, French Ligue 1, Dutch Eredivisie, Belgian First Division A and Scottish Premiership, as well as securing a deal to exclusively broadcast the Copa America, the national team tournament comprising members of Conmebol, the South American soccer federation.

NENT, which is part of the Modern Times Group, has signed three-year contracts with the top tier soccer divisions, while the rights to the Copa America cover the 2019 edition of the competition. The deal will see NENT show up to 1,500 matches annually across the five national leagues, both on its television channels and streaming platforms.

The set of deals comes in the week after the company signed a similar agreement to extend NENT’s Premier League rights in Sweden, Finland and Denmark. The deal, which comes into effect in 2019 and lasts until the end of the 2021/22 season, came as a surprise to some, with no formal bidding process occurring. NENT are said to have approached the Premier League directly.

Meanwhile, Norwegian pay-per-view broadcaster TV2, has extended its own rights deal with the Premier League until the end of the 2021/22 season. The company has provided coverage since 2010 and recently stated that it would launch a new channel dedicated to sport.