NBC retains America’s Cup broadcast rights

The America’s Cup Event Authority has renewed its partnership with NBC Sports Group, which will broadcast the 35th edition of the America’s Cup across NBC and NBC Sports Network (NBCSN).

NBC retains America’s Cup broadcast rights

The America’s Cup Event Authority has renewed its partnership with NBC Sports Group, which will broadcast the 35th edition of the America’s Cup across NBC and NBC Sports Network (NBCSN).

Both weekends of the America’s Cup Finals in Bermuda in 2017 will be screened live nationally on NBC, with live coverage of the Playoffs across NBC and cable channel NBCSN.

NBCSN will also have coverage of all events in the America’s Cup World Series, which kicks off in Cagliari, Italy, in June this year. In addition, NBC Sports Live Extra will offer live streaming of all telecasts online and via mobile devices.

NBC Sports Group was the US television home for the 34th America’s Cup, in which Oracle Team USA staged a memorable comeback to retain the trophy for the United States. Its broadcast was enhanced by the Emmy Award-winning on-screen graphics package, AC LiveLine, which aimed to make the sport more engaging for new fans.

“NBC Sports Group’s continued interest reflects the growing popularity, as well as potential additional growth, of the America’s Cup as a major television sport,” said Harvey Schiller, the commercial commissioner of the America’s Cup.

“I have no doubt that over the next three years we will touch more viewers, in more ways, through the reach of NBC Sports Group’s platforms.”

NBC Sports Group’s president of programming, Jon Miller, said: “The 2013 America’s Cup served as the setting for one of the greatest comebacks in recent sports history, and we will again leverage the full collection of broadcast, cable and online platforms of the NBC Sports Group to present the race for the oldest trophy in international sports.”