NBC and Versus outbid ESPN for NHL’s television rights
Various media outlets are reporting that the National Hockey League (NHL) is on the verge of announcing a renewal of its multi-year broadcast deal with American television network NBC and cable television channel Versus.
Though financial details of the multi-year television rights agreement were not released, Sports Business Journal (SBJ) reports that NBC will pay US$187 million annually over a ten-year period. Included in the arrangement is the network's promise to broadcast every Stanley Cup playoff game on NBC, Versus and at least one other national cable channel.
According to SBJ, while ESPN was both the favourite choice amongst various NHL executives and interested in acquiring the television rights, remaining in the bidding until the final stages of the process with an offer of up to US$170 million, the NHL reportedly never came back to sports network with a final bid. 'Sources said it was too difficult for the NHL and ESPN to work around NBC and Versus’ matching rights'.
When announced, the new deal is expected to be the NHL's largest to date and will greatly exceeded the annual US$120 million sum that EPSN paid between the 1999 and 2004 seasons.
The NHL's previous deal with the two Comcast-owned organisations saw Versus paying US$77.5 million annually while the NBC deal worked on a revenue sharing basis generated from advertising.
An official announcement is expected from NHL commissioner, Gary Bettman, and NBC chairman, Dick Ebersol, at 1pm ET 19th April.
In association withblog comments powered by Disqus
- Length of contract: 10 years
- Annualised value: US$187 million
- Overall value: US$1.87 billion
AFL signs expansive broadcast deal with ESPN - 03 April 2012
Eurosport and ESPN to air Fifa Club World Cup - 02 December 2011
ESPN to serve up tennis in UK - 29 March 2012
ESPN snatch Copa América and Emirates Cup from Sky - 09 May 2011
ESPN secures Bundesliga rights in Brazil - 08 July 2009
Related blog posts
Formula One counts cost of Vettel dominance - 08 February 2012, Notes & Insights
IOC expects to make more than $2 billion from US TV rights - 18 December 2009, Notes & Insights
Advertising money pours in for cricket in India - 27 May 2009, Notes & Insights
Chelsea FC: Kenyon warns Premier League on TV rights - 17 August 2009, Notes & Insights