NBC Sports Group has acquired the US broadcast rights to rugby union’s Six Nations Championship, the annual international competition involving England, France, Ireland, Italy, Scotland and Wales.
The US cable network will show all 15 fixtures from the historic round-robin tournament on its linear channels NBC, NBCSN and CNBC, as well as its digital direct-to-consumer live streaming platform NBC Sports Gold.
The multi-year agreement further cements NBC’s position as the home of European rugby in the USA. The Comcast-owned network has exclusive coverage of Olympic rugby sevens until 2032, the Rugby World Cup through 2023, and is also the US TV home of England’s top-tier domestic league, the Aviva Premiership.
The financial terms of the agreement with Six Nations Rugby were not made public.
“Our multi-year partnership with Six Nations Rugby further establishes our commitment to the sport of rugby, one of the fastest-growing sports in the United States,” said Jon Miller, president of programming at the NBC Sports Group. “The Six Nations Championship is an iconic centrepiece of our robust rugby portfolio, which has featured the addition of exclusive US media rights for the Rugby World Cup and Premiership Rugby in the past two years.”
John Feehan, chief executive of Six Nations, added: “It is fantastic that rugby’s greatest annual championship will now be showcased on NBC Sports’ broadcast, cable, and digital platforms, which will allow us to bring it to a bigger audience in the USA.”
Earlier this week, NBC chose not to renew its rights agreement with Formula One. It had been the exclusive American media rights holder of the global motorsport since 2013.