US broadcaster NBC Sports Group has announced that it will deliver exclusive content from the upcoming PyeongChang Winter Olympics to urban screens in three major cities and transport networks in the United States.
NBC Olympics, the network’s dedicated Olympics division, will work with Intersection, a smart cities technology and media company, to produce and distribute the specially created content, which will include morning highlights, primetime previews, athlete profiles, medal counts and real-time alerts.
Intersection’s network spans thousands of screens across the LinkNYC transport network in New York City; digital urban panels and platform displays in the Chicago Transit Authority; and digital bus shelters and other street displays in Philadelphia.
“Whether walking the streets of New York, riding the Chicago L, or waiting in Philadelphia’s 30th Street Station, Olympics fans in these three cities will be surrounded by the excitement of the Winter Games,” said Gary Zenkel, the president of NBC Olympics.
“Emerging media platforms like the LinkNYC network in New York City represent another way for NBCUniversal to reassemble the television audience by extending the reach of our Olympic coverage, content and promotion to spaces where the American audience now consumes media.”
The forthcoming Games in PyeongChang, South Korea begin this week - with the opening ceremony scheduled for Friday - and conclude on 25th February. NBC owns the rights to the event as part of a 12-year, US$7.65 billion deal that runs until 2032.
Headquartered in Manhattan, New York, Intersection specialises in providing technology, connectivity infrastructure and content experiences to cities, public transport systems, airports and other real estate developments around the world.
“Our content partnership reflects a new approach to storytelling in cities using one of the most inspiring and unifying global events,” said Ari Buchalter, the chief executive of Intersection.
“With thousands of digital screens across our cities and transit hubs, our partnership allows us to bring NBC’s coverage of the Winter Games to fans in entirely new ways, and create unique content and advertising experiences for consumers.”