NBA confirms major data partnership

Sportradar and Second Spectrum to distribute data and player tracking.

NBA confirms major data partnership

The National Basketball Association (NBA) has agreed a multi-year partnership with Sportradar and Second Spectrum.

The deal, which comes into effect at the start of the 2017/18 season, will see Sportradar distribute data from the NBA, Women's National Basketball Association (WNBA) and NBA Development League to fans, teams and media in over 80 territories. Sportradar will also be the league's official provider of real-time statistics.

LA-based Second Spectrum, meanwhile, will install a new player-tracking system at all NBA venues during the upcoming season so that they are operational for 2017/18. This will allow it to develop statistics relating to speed and distance run, drives, touches in the paint and defensive contribution, while it will also work with individual teams to create solutions based on that data.

In 2016/17, Sportradar will distribute video and data feeds to bookmakers in territories where gambling is legal, and provide the NBA with access to its integrity services to monitor betting patterns and bolster anti-corruption measures.

“This multi-faceted partnership with the NBA presents a really exciting opportunity for Sportradar and for fans of NBA basketball worldwide.  We will be developing a full suite of innovative products, tools and services that will bring the full depth of this exhilarating league’s data around the globe,” said Sportradar chief executive Carsten Koerl. “I am also truly proud that our Integrity Services provide a tool to support the excellent work of federations and leagues internationally in protecting the integrity of sport.”

Rajiv Maheswaran, the chief executive of Second Spectrum, added: "We’re thrilled to partner with a forward-thinking league like the NBA. As a former professor, it’s great to live in a time when machines can deeply understand sports.  We’re excited to bring this state-of-the-art technology to the entire league and its partners."

NBA president of global content and media distribution Bill Koenig said: "As the interest in – and analysis of – data continues to grow around the world, we look forward to furthering the depth and reach of NBA data and analytics through our partnership with Sportradar and Second Spectrum."

The 2016/17 NBA season begins on 25th October.