The National Basketball Association (NBA) has announced a multi-year partnership with South Africa-based telecommunications group Econet.
The deal will see sub-Saharan Africa provided with the most expansive coverage of the NBA to date across a range of platforms, including Econet's as-yet unlaunched Kwesé Sports network, its web portals and mobile apps.
Over 500 games a year will be made available to basketball fans in the region, among them regular season and play off NBA games, the All-Star games and Conference Finals. Kwesé Sports will also carry the NBA's official channel, NBA TV, for which it will produce a range of original content.
The league is working hard to grow its presence in the territory. Last September, Johannesburg's Ellis Park Arena hosted the first ever NBA Africa Game, which saw Team Africa take on Team World.
“Econet Media is the ideal partner to extend our reach in sub-Saharan Africa, and we are excited to welcome them to the NBA family,” said NBA commissioner Adam Silver. “Following the success of our first NBA game in Africa last summer, we look forward to working with Econet Media to engage and grow our fanbase across the region.”