The National Basketball Association (NBA) has sold presenting sponsorship rights to its Finals series for the first time as part of a new multi-year deal with YouTube TV.
The agreement builds on a partnership forged earlier this month, when the league struck a deal to distribute its round-the-clock broadcast network, NBA TV, via the Google-owned live streaming service.
Under the terms of the deal, which will reportedly run until 2019, YouTube TV will be featured prominently in live NBA Finals broadcasts on ABC and on the league’s social media channels, while a composite logo has also been created.
Additionally, YouTube TV will serve as the presenting sponsor of the finals of the Women’s National Basketball Association (WNBA) and the NBA G League, the NBA’s official minor league.
NBA League Pass, the league’s subscription service for live out-of-market games, will also be made available to YouTube TV subscribers as an add-on option.
"The NBA Finals on ABC, as well as the WNBA Finals and NBA G League Finals, are pinnacle events, and with YouTube TV we are excited to provide fans with new ways to experience the excitement of these championship series,” said Dan Rossomondo, the NBA’s senior vice president of global media and business development.
The latest deal continues a run of investments in sports marketing partnerships for YouTube TV, which launched last April and is now available in nearly 100 US markets for a fee of US$40 per month.
The company recently signed an agreement to become the presenting sponsor of the Major League Baseball (MLB) World Series and also has exclusive streaming deals with Major League Soccer (MLS) clubs LAFC and Seattle Sounders.
This year’s NBA Finals are slated to begin on Thursday 31st May.