NBA toasts extension with Panini

Italian company to continue as basketball league’s trading card and sticker partner.

NBA toasts extension with Panini

The National Basketball Association (NBA) has announced a long-term extension of its partnership with sports and entertainment collectibles company Panini Group.

Under the terms of the deal, the Italian brand will continue as the trading card and sticker partner of North America’s elite basketball league, building on an agreement which first launched in 2009. It will continue to create and market consumer products such as NBA Hoops and Donruss, as well as high-end collectibles.

Sal LaRocca, the NBA president of global partnerships, said: “Panini America has grown the traditional trading card market both domestically and internationally, continuing to deliver industry-leading innovation, product development and marketing initiatives. Together, the NBA and Panini remain committed to offering Panini's premium NBA trading card offerings to fans around the world.”

Mark Warsop, chief executive of Panini America, added: “We're honoured that the NBA has entrusted us to be its exclusive trading card manufacturer for the last seven years, and this extension is a pivotal part of our exciting future. The NBA is a vital, vibrant part of our company and we look forward to a long, prosperous future.”

The season-ending 2017 NBA Finals got underway on Thursday night, with the Golden State Warriors defeating the Cleveland Cavaliers 113-91 in the first of a seven-game series. It is the third year in a row that the two teams have met in the finals, and the Warriors are looking to win back the title that the Cavs took from them in last year’s edition.