NBA star Kevin Love expands Banana Republic deal

Cavs forward collaborates on limited-edition clothing line.

NBA star Kevin Love expands Banana Republic deal

Five-time National Basketball Association (NBA) All-Star Kevin Love has expanded his partnership with US clothing retailer Banana Republic.

The new deal will see the Cleveland Cavaliers forward collaborate with the company to produce a limited-edition collection of men’s clothing and accessories, which is due to launch on 18th September.

The ‘Fall 2018’ clothes range, entitled ‘BR/K.Love-18’, is inspired by Banana Republic’s ‘utility heritage with a twist of Love’s favourite tailored performance pieces’, which will aim to ‘highlight his personal style’ whilst remaining ‘grounded in American sportswear’.

Love, 29, will continue to feature in Banana Republic’s seasonal men’s advertising campaigns, including ‘Spring 2018’, which begins during the NBA All Star Weekend.

The American first agreed a personal endorsement deal with Banana Republic in 2016.

"I jumped at the opportunity to evolve my partnership with Banana Republic and was honoured to team up with them to create a Fall collection," said Love. "This is an incredible opportunity for me to express myself and reflect my personal fashion sense, which I describe as classic, tailored and versatile."

"Kevin has been the pinnacle expression of our tailored performance innovation and we're excited to push that further with a collaboration that's true to Kevin and Banana Republic," added Mary Alderete, chief marketing officer at Banana Republic. "From February's All-Star event to Fall's capsule collection launch, it's been a truly collaborative partnership with Kevin, and we look forward to seeing everyone sporting their BR/K.LOVE-18 this year."