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The National Basketball Association (NBA) has agreed a multi-year extension of its global distribution partnership with Eurovision, the operational arm of the European Broadcasting Union (EBU).
The renewal will see the company continue to transmit live NBA games, NBA TV and other NBA programming to the league’s international broadcast and digital media partners until the end of the 2021/2022 season.
Eurovision will distribute all content via its Eurovision Global Network, which is available throughout Asia, Europe and the Americas. The deal prolongs a partnership which first began in 2012, as a means of ensuring that basketball fans around the world could have wider access to NBA coverage.
“We are excited about extending our partnership with Eurovision through the 2021/22 NBA season for our fans in Asia, Europe and the Americas,” said Steve Hellmuth, executive vice president of media operations and technology for the NBA. “Eurovision has helped us grow the game providing NBA fans around the world with the finest television transmission quality available.”
Graham Warren, chief operating officer of Eurovision Media Services, added: “We’re proud to remain the partner of choice for the NBA when it comes to distributing NBA games and programming around the globe. Live sports services are a key part of our business and we look forward to working closely together in the years to come.”
The first NBA programming that Eurovision will distribute under the new deal will be the NBA China Games 2017, when reigning champions Golden State Warriors take on the Minnesota Timberwolves in Shenzhen on 5th October.