Rolling sports business news wrap: Every deal, every day

Top story: NBA finals streaming up 20 per cent from 2017.

Rolling sports business news wrap: Every deal, every day

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Top story

The first two games of the championship deciding National Basketball Association (NBA) finals series saw a 21.42 per cent jump in digital streaming over the first two games of 2017, according to Cord Cutters News.


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  7. Supercoppa Italiana heads to Saudi Arabia

  8. Canterbury scores Rugby World Cup deal

Early figures released by digital video analytics company Conviva show the Golden State Warriors’ game two victory over the Cleveland Cavaliers on Sunday saw a 30.39 per cent increase in streaming in the Bay Area and 118.88 per cent increase in Cleveland compared to game two in 2017. With the two franchises appearing in the finals for the fourth straight year it makes a nice comparison point.

According to the report, subscribers seem to be streaming the games longer. Compared to 2017, the 2018 NBA finals have seen a 72 per cent jump in concurrent streaming. This means more people are watching at the same time and likely points to more people streaming the full game as opposed to dropping in.

This jump in online streaming of the NBA finals also ties in well with the NBA seeing a recent rebound in viewership in the 2017/18 season. Many had speculated having the same two teams in the NBA finals could bring viewer fatigue but for now the NBA seems to be winning big at least when it comes to streaming.


English top-flight rugby union club Leicester Tigers have renewed with sports betting provider LeoVegas. The Premiership outfit's new deal covers the 2018/19 and 2019/20 seasons.

Ahead of the 2018 event in La Jolla, California, sock brand Stance has renewed its title sponsorship of the World Adaptive Surfing Championship for a fourth consecutive year.

The Norwegian Handball Federation (NHF) has extended its sponsorship deal with national postal service Posten Norge for a further four years in a deal worth approximately NOK40m (US$4.9 million).

Hendrick Motorsports has signed a new technical partnership with business services company Ricoh that runs through 2020. 

Personal Endorsement

KPMG announced a global sponsorship agreement with Irish twins Leona and Lisa Maguire as they prepare to make their Ladies Professional Golf Association (LPGA) Tour debuts. 

Media Rights

Public-service broadcaster VRT, French-language commercial broadcaster RTL-TVI and Flemish-language counterpart VTM have acquired domestic rights to knockout club soccer competition the Belgian Cup. The three-season deals will take hold for the 2018/19 to 2020/21 and Pierre François, chief executive of tournament organisers Pro League, said the deals have secures a 51 per cent uplift in revenue.

The Peruvian Football Federation (FPF) has secured US$80 million windfall in awarding rights for the national team’s matches between September 2018 and December 2021 to free-to-air broadcaster Compañía Latinoamericana de Radiodifusión as well as pay-television broadcasters Media Networks Latin America and Gol TV Latinoamericana. All three will show Peru's qualifying matches ahead of the 2022 Fifa World Cup. The revenue figure represents a four-fold increase on the previous cycle.

In the US, the National Women’s Soccer League (NWSL) will host a 20-minute pregame show on the league’s Twitter, Facebook and YouTube pages after moving six of its scheduled 'Game of the Week' televised fixtures from Lifetime to ESPNews.

French free-to-air sports broadcaster L'Équipe has extended its deal with Uefa, European club soccer's governing body, for rights to the 2018, 2019 and 2020 European Under-19 Championships.

The European Broadcasting Union (EBU) and the International Ski Federation (FIS) have extended a media-rights deal for the next two editions of FIS Ski Flying World Championships in 2022 and 2024.


U SPORTS, the national governing body of university sport in Canada, has selected IMG to build and execute a sponsorship strategy for its four member conferences and 56 member universities.

Bidding & Hosting

New US football league, the Alliance of American Football (AAF) has introduced its seventh team, Alliance Birmingham, with Tim Lewis serving as head coach and home games being played at Legion Field Stadium while the city’s new downtown stadium is constructed.

Tension of the day

With Ukraine and Russia in a territorial stand-off ahead of the World Cup, Lufthansa has stoked the flames by revealing it shot its ad for the tournament in Kiev instead of the host nation's Moscow. The German airline has apologised for running the 2018 World Cup promotional video 'Wie in Rio' on social media and explained the ad was shot in the Ukrainian capital for 'logistical reasons'.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story