Top story: NBA announces Zignia Live partnership for Mexico games

Rolling sports business news wrap: Every deal, every day.

Top story: NBA announces Zignia Live partnership for Mexico games

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Top story

The National Basketball Association (NBA) and Zignia Live have announced the slate of games for the league’s 2018 international series in Mexico City will feature the Orlando Magic, Chicago Bulls and Utah Jazz.

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The Magic will play two games in the Mexican capital, firstly against the Bulls on 13th December and then the Jazz on 15th December, both at the Arena Ciudad de Mexico.  The games mark the third consecutive season of the preeminent US basketball league taking two regular-season games south of the US border and will take the total number of NBA games played in Mexico to 28.

As part of the announcement, the NBA and Zignia Live have also signed a multi-year partnership to collaborate on future games in Mexico.

The ‘NBA Mexico City Games 2018’ will be broadcast live by ESPN and on NBA League Pass International. 

NBA commissioner Adam Silver, said: “Returning to Mexico City for two regular-season games this season reinforces our commitment to growing basketball in Mexico and Latin America.

“NBA teams have been playing in Mexico for more than 25 years, and the Bulls, Jazz and Magic organisations are excited to continue the tradition of bringing the live game experience to our passionate Mexican fans.”

Sponsorship

Ticketmaster, the global market leader in ticketing, today announced a new partnership with Tennis Canada to serve as the official ticketing partner for the 2018 Rogers Cup.

StubHub and SeatGeek have signed a multi-year agreement with the National Basketball Association's (NBA) New Orleans Pelicans to combine on a ticketing partnership.

English top-flight soccer outfit Newcastle United have announced a new partnership with football industry leader ProgrammeMaster, who will be producing the Premier League club’s matchday programme.

Further down the English pyramid, Victoria Park will be renamed as the 'Super 6 Stadium' after Conference Premier outfit Hartlepool United agreed a landmark sponsorship deal with SkyBet's Soccer Saturday Super 6 for the 2018/19 season.

Rhenser Mineralbrunnen is the new official water partner of German top-flight soccer club Mainz, signing a deal with the Bundesliga team that will run until the end of the 2020/21 season.

Denso Products and Services Americas has announced that it will continue to serve as the title sponsor of the NHRA Four-Wide Nationals, at Las Vegas Motor Speedway in a multi-year deal.

Germany utility company TWL has extended its sponsorship deal with Die Eulen Ludwigshafen, who play in the country’s Handball Bundesliga top-tier club competition, for three more seasons.

Media Rights

IMG, international rights holder to the Italian soccer top-flight, is launching a Serie A over-the-top subscription service in more than 20 territories. The ‘Serie A Pass’ service will go live in time for the start of the 2018/19 season, showing all live games, match replays, magazine and archive programming in the Indian subcontinent and certain European territories.  

The BBC Two Wales division of the UK public-service broadcaster has agreed a deal to show coverage of the domestic Principality Premiership rugby union tournament until at least the end of the 2018-19 campaign.

Australian pay-television broadcaster Fox Sports has renewed an agreement for exclusive domestic rights to the Caribbean Premier League Twenty20 cricket competition in a four-year deal.

The Saran Media agency has acquired exclusive rights in a host of Caucasus and Central Asian countries to English knockout club soccer competition, the FA Cup in a three-year deal until 2020/21.

Personal Endorsement

Indian cricketer MS Dhoni has acquired a 25 per cent stake in athletics technology company Run Adam, the deal sees him also serve as a  brand ambassador for the Indian firm.

Agencies

English top-flight rugby union club Saracens have announced that they are working with London-based M&C Saatchi Sport & Entertainment on their marketing efforts ahead of the 2018/19 Premiership season.

Va Va Voom of the Day

Thierry Henry got the famous catchphrase from his original run of Renault ads into the Oxford English Dictionary and now the Arsenal great has linked back up with the French carmaker for another go.

The 40-year-old’s spots with Renault will run as idents on Sky Sports’ Premier League coverage in the UK.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story