Nationwide puts Cherry on top
Nationwide Mutual Insurance, the official auto, home and life insurance partner of Nascar, will sponsor 19-year-old driver Michael Cherry for the 2009 season. Cherry, from Valrico, Florida, will race for Addis Motorsports, and has been selected for Nascar's 'Drive for Diversity' programme, which aims to help minority and female drivers breaking into the sport, for the second season running.
"It's an honour to support Michael Cherry as he works his way up in Nascar," said Nationwide's Carlo White. "This sponsorship is a great opportunity for Nationwide to support diversity in racing, and that's something that is very important to us. Michael is a very promising young racer and will be a great representative of the Nationwide Insurance brand."
The company is title sponsor of the Nascar Nationwide Series, the sport's second most popular racing series, which attracts nearly three million fans and draws viewing figures of many times that.
"It's truly an honour to represent Nationwide Insurance," said Cherry. "The addition of their sponsorship to our Addis team and the Drive for Diversity initiative really makes this an unbelievable opportunity for me. I definitely plan to make the most of it."
- Length of contract: 1 year
- Annualised value: US$100,000
- Overall value: US$100,000
Sponsorship boost for Pastrana’s Nascar debut - 24 January 2011
JD Motorsports signs Nationwide Series sponsor - 18 February 2013
Jamaica Cricket Association banks on Scotia sponsorship - 11 May 2011
Nationwide Mutual backs the Columbus Marathon - 19 January 2012
Geico signs deal for seven ISC tracks - 02 November 2010
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