Nascar team Joe Gibbs Racing (JGR) has announced Circle K as the primary sponsor of Matt Kenseth’s No. 20 Toyota Camry for six races in this year’s Monster Energy Nascar Cup Series.
The Canadian-owned chain of convenience stores will serve as the lead backer of Kenseth’s entry for upcoming races at Richmond, Talladega, Charlotte, Kentucky, Texas and Phoenix.
Circle K branding will dominate the car's paint scheme at all six races, while the company will also have associate-level branding at all other remaining races this season.
Financial terms have not been released but the deal is estimated to be worth a low six-figure sum, based on comparable sponsorships in Nascar.
“This is an exciting day for us at Joe Gibbs Racing, and really, for our sport,” said team owner Joe Gibbs. “Circle K is growing rapidly across the country and it’s a thrill for us to have them as a primary sponsor for Matt and the No. 20 team. We’re looking forward to developing our partnership with them.”
Circle K, which has stores located in 41 US states, replaces Dollar General as a sponsor of Kenseth, who currently sits 22nd in the Cup Series points standings heading into this weekend’s race at Bristol Motor Speedway.
Though the company has previously been involved in Nascar, the JGR deal marks Circle K's first in the role of a primary sponsor.