Motorsport team Hendrick Motorsports have announced a new partnership with Hooters.
The deal will see the American restaurant chain serve as the primary sponsor of William ‘Chase’ Elliott’s number 24 Chevrolet SS at the Texas Motor Speedway and the Phoenix International Raceway in November, as part of the 2017 Nascar Cup Series Season.
Hooters will enjoy brand activations at both races, with fans receiving promotional offers from the restaurant, as well as being entered into a prize draw for a 2018 Chevy Silverado 1500 decorated with the restaurant chain’s branding.
The American company will also benefit from touring a branded show car across the two locations in advance of the upcoming Nascar races.
In addition, Hooters will feature on commercial spots on broadcaster NBC.
Meanwhile, RV General Store will sponsor Ryan Sieg at the Texas Motor Speedway.
The motor vehicle retail company will be the primary sponsor of the number 39 Chevrolet for RSS Racing at the Texas Motor Speedway on 4th and 5th November, as part of the Nascar Xfinity Series.
"Texas is one of my favourite tracks on the schedule,” said Sieg. “It's awesome to welcome RV General Store to the team and I'm happy to have them with us this weekend.”
Finally, Discount Tire joins Team Penske as the primary sponsor of the number two Ford Fusion.
Under the terms of the new multi-year agreement, the tyre company will partner with Team Penske for ten races in the 2018 Nascar Cup Series season, while continuing to serve as a prominent associate sponsor for the remainder of the schedule.
Discount Tire will begin its partnership at the Daytona International Speedway in February 2018 and conclude with the Ford Championship Weekend at Homestead-Miami Speedway in November 2018.
The American company will also be featured as the primary sponsor of the number 22 Ford Mustang in the Nascar Xfinity Series for multiple races in 2018 and beyond.
The partnership between Discount Tire and Team Penske began in 2010.
“Team Penske has enjoyed tremendous success with Discount Tire over the past eight seasons in the Nascar Xfinity Series,” said Roger Penske of Team Penske. “We won our first Nascar championship together with the 2010 Xfinity Series title and the company will always have a special place in our history. We are excited for a new challenge with Discount Tire as we look to build on that success with Brad and the number two Ford Fusion in the Nascar Cup Series.”
“Our partnership with Team Penske has been incredibly successful during an exciting time for our company,” said Bruce Halle, chairman of Discount Tire. “Roger and his team have been wonderful to work with, and of course, all of the wins and championships are fantastic. As we continue to expand Discount Tire across the country, we look forward to celebrating more successes with Brad and all of Team Penske as together we pursue the Monster Energy Nascar Cup Series Championship.”
The 2018 Nascar Cup Series season begins with the 60th anniversary running of the Great American Race, the Daytona 500, on 18th February.