Nascar team Hendrick Motorsports have signed a multi-year sponsorship deal with Eastman Performance Films for their No. 88 entry driven by Alex Bowman in Nascar’s top-tier Cup Series.
Under the terms of the three-year deal, the company’s LLumar brand of window and paint protection film will feature as the primary sponsor of Bowman’s Chevrolet Camaro in one race this year, and in two races in each of the 2019 and 2020 seasons.
Additionally, the brand will back Bowman as an associate sponsor in all other races, while Hendrick Motorsports will use LLumar products across each of their four Nascar teams.
Financial terms of the agreement have not been released but it is estimated to be worth in excess of US$2.5 million based on comparable deals in Nascar.
“We’re so proud to welcome Eastman and the LLumar brand to our team and our sport,” said Rick Hendrick, the owner of Hendrick Motorsports.
“The products they offer are exceptional, and they’ve already identified areas where we can work together to positively impact and grow their business. We look forward to teaming up with them to build a successful programme.”
Eastman joins Nationwide, Axalta Coating Systems and Valvoline as primary sponsors of Hendrick’s No. 88 team this year. Those companies are backing Bowman, 24, for 19, 15 and two races respectively.
This year's Nascar Cup Series got underway last weekend with the Daytona 500, where a Nationwide-backed Bowman started in pole position before finishing 17th.