Nascar: MWR secures US$16 million in sponsorship
Unconfirmed reports have indicated that Napa, the US auto parts firm, has extended its major sponsorship deal with Nascar Sprint Cup team Michael Waltrip Racing for a further three years.
Sports Business Journal reported that the Napa deal will cover 36 races over three seasons and is worth some US$16 million in total.
- Multi-year sponsor announced at Michael Waltrip Racing
- Michael Waltrip Racing secures primary sponsor
The sponsorship extension is linked to the news that driver Martin Truex Jr. will continue to drive for the team.
An official announcement about both driver and sponsor is expected on Friday at Atlanta Motor Speedway, scene of this weekend's Sprint Cup race. Truex Jr., who currently lies fifth in the series standings, is in his third year with Michael Waltrip Racing.
blog comments powered by DisqusRelated news
US Census Bureau continues promotion drive with Nascar - 08 March 2010
Not just about Menard’s money for RCR - 16 August 2010
Lincoln steps up Nascar involvement - 10 March 2009
Labonte’s team secures Sprint Cup sponsorship - 12 December 2012
Heluva Good Sour Cream Dips snatches last minute cut-price Nascar Watkins Glen deal for US$200,000 - 16 March 2009
Related blog posts
Nascar talks lead Walmart to Gordon - 24 August 2010, Notes & Insights
Brian France: Nascar’s chief on the state of his sport - 26 July 2012, Quick-Fire Questions
2010 sponsorship decrease predicted in Irish sport - 01 February 2010, Notes & Insights
Budweiser secures Nascar deal after beer boom - 13 August 2010, Notes & Insights
The world’s 41st most marketable athlete - Dale Earnhardt Jr. - 18 May 2011, Notes & Insights
