Nascar goes green with new partner

31 October 2012 | Posted in Sponsorship, Motorsport, North America | By Ian McPherson

Florida-based Green Earth Technologies (GET) has become the latest partner to join Nascar’s Green platform.  

According to an official press release, the motor racing series’ Green platform was developed to help fans ‘discover the substantial improvements and technological advancements made to reduce the sport's impact on the environment.’

As one of Nascar’s official green partners, GET will gain advertising exposure at Nascar Home Tracks across the country. In addition, GET’s G-Clean pressure washers and cleaning products will be featured on-track, with logo placement on each car in the Nascar Whelen All-American Series, Modified Tour, Southern Modified Tour and K&N Pro Series.  

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On signing the partnership, president and chief marketing officer of GET, Jeffrey Loch, said: “Nascar is synonymous with high performance and partnering with them will allow us to reach millions of consumers who desire to keep their homes clean and green without giving up product performance or value. We are proud to deliver American-made environment-safe outdoor cleaning solutions and we look forward to having a growing presence in the sport.”

“Our Nascar Green platform has been dedicated to integrating environmentally sound practices within the sport because it is the right thing to do for our fans, our business and our planet," said Jim O'Connell, Nascar’s chief sales officer.  

“Through its cutting-edge development of environment safe consumer goods, Green Earth Technologies has positioned itself as an innovator in the green marketplace. We will work together to create additional ways to reduce our sports' impact on the environment,” O’Connell added.