Nascar goes green with new partner
Florida-based Green Earth Technologies (GET) has become the latest partner to join Nascar’s Green platform.
According to an official press release, the motor racing series’ Green platform was developed to help fans ‘discover the substantial improvements and technological advancements made to reduce the sport's impact on the environment.’
As one of Nascar’s official green partners, GET will gain advertising exposure at Nascar Home Tracks across the country. In addition, GET’s G-Clean pressure washers and cleaning products will be featured on-track, with logo placement on each car in the Nascar Whelen All-American Series, Modified Tour, Southern Modified Tour and K&N Pro Series.
On signing the partnership, president and chief marketing officer of GET, Jeffrey Loch, said: “Nascar is synonymous with high performance and partnering with them will allow us to reach millions of consumers who desire to keep their homes clean and green without giving up product performance or value. We are proud to deliver American-made environment-safe outdoor cleaning solutions and we look forward to having a growing presence in the sport.”
“Our Nascar Green platform has been dedicated to integrating environmentally sound practices within the sport because it is the right thing to do for our fans, our business and our planet," said Jim O'Connell, Nascar’s chief sales officer.
“Through its cutting-edge development of environment safe consumer goods, Green Earth Technologies has positioned itself as an innovator in the green marketplace. We will work together to create additional ways to reduce our sports' impact on the environment,” O’Connell added.
Nascar signs CRS as its second green partner - 21 February 2012
Liberty Tire Recycling joins Nascar Green - 11 April 2013
Nascar team secures four-race primary sponsor - 02 June 2009
American Ethanol partners Nascar team - 04 March 2011
TJ Bell seals Green Smoke backing for Coca Cola 600 - 17 May 2012
Related blog posts
50 Most Marketable 2012 - Dale Earnhardt Jr - 16 May 2012, Notes & Insights
NFL Packers make US$67m from stock sale - 02 March 2012, Notes & Insights