Nascar round-up: Axalta, SunnyD and more sign partnerships

A selection of deals from across the world of Nascar.

Nascar round-up: Axalta, SunnyD and more sign partnerships

With the Nascar season underway after last weekend’s Daytona 500, a number of deals have been signed across the various tiers of the stock car series.

William Byron's number nine Chevrolet will be decorated with the livery of Axalta Coating Systems for 15 races in each of the 2017 and 2018 Nascar Xfinity Series campaigns. The two-year deal to become a primary sponsor of the JR Motorsports driver's car in Nascar's second tier could be worth as much as US$6 million in total.

Elsewhere, Go Fas Racing have announced a two-race primary sponsorship deal with Cosmo Motors for their driver Matt DiBenedetto and his number 32 Ford. DiBenedetto competes in the Monster Energy Nascar Cup series, the highest tier of stock car racing in the US, with the deal likely to be worth in the region of US$1 million.

Also in the Monster Energy Series, soft drink brand SunnyD has teamed up with Roush Fenway Racing to sponsor Ricky Stenhouse Jr's number 17 Ford Fusion at the forthcoming the Folds of Honor Quik Trip 500 at Atlanta Motor Speedway which will take place on 5th March. The one-off deal will bring in up to US$800,000 for Roush Fenway.

Finally, Johnsonville Sausage has signed on to be the title sponsor of the Xfinity Series race at Road America on 27th August. Race title sponsorship is likely to cost the meat products brand US$250,000.