Rolling sports business news wrap: Every deal, every day

Top story: Monster set to renew as Nascar title sponsor, say reports

Rolling sports business news wrap: Every deal, every day

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Motorsport: Monster Energy is close to extending its title sponsorship of the Nascar Cup Series, according to a report from SportsBusiness Daily. 

Although no details of the length of the renewal could be confirmed, the extension is welcome news for the North America stock car racing series with Monster's original title sponsorship set to expire at the end of the year. 


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  3. NBA confirms revolutionary new in-game League Pass feature

  4. FA confirms four-year renewal with Mars

  5. MLB announces ‘Winter is Coming’ as it renews HBO deal

  6. Zlatan Ibrahimovic goes all in with Bethard

Monster’s original contract with Nascar was a two-year deal through 2018 with a two-year renewal option for around US$20 million annually. The energy drinks brand has been stalling Nascar on whether it intends to extend for the 2019 and 2020 seasons, seeing the original deadline on 31st December, 2017 lapse - albeit with the promotion's permission.

Now, with eight months left on the contract and following several meetings between top executives, sources have told SportsBusiness that a renewal deal is close. 

Ed Carpenter Racing has announced that Preferred Freezer Services will continue as a primary sponsor for Spencer Pigot's number 21 Chevrolet for four Verizon IndyCar Series races this season.

The European Truck Racing Association (ETRA) has announced a renewal of its partnership with the Krone Group, that sees the German commercial and agricultural vehicle manufacturer's branding feature prominently during races and within the paddock.

Soccer: Binomo has partnered with Chelsea star Victor Moses. The 2018 Nigerian player of the year becomes the online trading platform's brand ambassador for Africa and Indonesia and will play an integral part in the company’s marketing campaigns in these key territories.

Serie A outfit Napoli have launched the SSC Napoli Academy in Guilin, China in a bid to grow their presence in the Far East. 

In Scotland, QTS have extended its deal with Scottish Premier League (SPL) outfit Kilmarnock. The agreement will see the rail giants back the club for a further two years until 2020 – making the company the club's longest-serving sponsors in their history.

�� Get a behind the scenes look at our @officialQTS sponsorship announcement �� #WeAreKillie ��⚪️

— Kilmarnock FC (@OfficialKillie) March 27, 2018

Cricket: The Australian cricket ball-tampering scandal has snared its first official commercial victim, with electronics company LG saying it would not continue its sponsorship of the disgraced David Warner.

HP Inc India has been announced as a principal partner of Indian Premier League franchise Royal Challengers Bangalore (RCB) for the upcoming Indian Premier League 2018.

Elsewhere, BookMyShow will be the official IPL ticketing partner for the Chennai Super Kings, Kolkata Knight Riders, Mumbai Indians and Rajasthan Royals franchises.

In England, Warwickshire County Cricket Club have signed a two-year extension to their commercial partnership with National Express West Midlands that sees the coach company continue as official passenger and coach travel partner until at least the end of 2019.

Golf: In an Australian radio first, 1116 SEN has secured the rights to broadcast the Masters from Augusta National Golf Club in Georgia next month. 

Baseball: Texas-based men's hair salon company and franchise Knockouts Haircuts for Men has announced a multi-year team sponsorship with MLB's Texas Rangers. The sponsorship includes provision for a Knockouts Haircuts Strikeout feature, which will be displayed in the Globe Life Park and announced whenever a Rangers pitcher strikes out an opponent.

Tireco has agreed a sponsorship deal with Major League Baseball's (MLB) San Diego Padres covering the WestLake import brand for the 2018 and 2019 seasons. 

Sqaush: The Professional Squash Association (PSA) has revealed details of its new tour structure, including a joint tour with the World Squash Federation (WSF). The restructure comes after the two bodies’ recently-signed a Memorandum of Understanding and comes into effect from the 2018/19 season. The current PSA World Tour will be rebranded into two individual circuits – the PSA World Tour and PSA Challenger Tour – with qualification rounds scrapped and a series of new tournament tiers to be introduced on both circuits.

Hockey: England Hockey has appointed Sport Collective to support the development of a domestic sponsorship strategy that will offer new opportunities as a result of the launch of the new international Hockey Pro League in 2019. 

Cancellation of the day

Brazil's Primeira Liga, the alternative soccer league launched in 2016 by clubs unhappy with the state championships and contested between Brazil's South Region, Minas Gerais and Rio de Janeiro state teams, has cancelled its 2018 season. The decision came as result of a failed attempt to find dates for the games in a tight season for the World Cup. The league says it will return in 2019 with a "strong and structured" competition and according to its statement on the cancellation has agreed dates with its free-to-air broadcaster Rede Globo and the Brazilian Football Confederation (CBF).

(Picture: Twitter/Primeira Liga)

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story