North American stock car racing organisation Nascar has launched a multi-year partnership with Digital Ally.
The company, which supplies video solutions and software management to an array of businesses, will be listed as a preferred technology provider of Nascar.
The arrangement will see Digital Ally provide cameras that will be mounted in the garage at top-tier Nascar Cup Series races throughout the season, which is intended to bolster Nascar’s commitment to safety and enhance its officiating process.
“Nascar takes seriously its role in providing a safe environment for its fans and competitors, and this partnership with Digital Ally is the next step in that commitment,” said Scott Miller, Nascar’s senior vice president of competition. “In addition, this partnership is the latest example of Nascar implementing technological advancements to officiate, and continuing to provide the best racing for our fans.”
“It’s our goal to provide our customers with video solutions that are customised to meet their unique business needs,” added Digital Ally’s chief executive Stanton Ross. “Nascar has its own unique set of challenges and it was important to design a durable and reliable solution that will stand up to the demanding environment at-track.”
Nascar will use Digital Ally’s cameras for the first time on 18th February, when the new season gets underway with the Daytona 500 in Florida.