Top story: Napoli sign Hankook sponsorship deal

Rolling sports business news wrap: Every deal, every day.

Top story: Napoli sign Hankook sponsorship deal

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Top Story

Italian soccer club Napoli have announced a sponsorship deal with tyre manufacturer Hankook.


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  2. Formula One relaxes betting stance with US$100m ISG deal

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  6. Report: DFB taps Infront to develop esports league

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  8. IOC confirms long-term Allianz deal

  9. Australian government to review online in-play betting ban

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Korean-based Hankook has been looking to increase its brand presence across the European market and adds the Serie A side to current deals with European clubs Real Madrid and Monaco. Hankook also has a long-running deal with secondary Uefa club competition, the Europa League.

The two-year deal will hand the company branding presence across the club, and lasts until May 2020.

Napoli have won three out of their opening four league matches this season, and get their Champions League campaign underway when they face Red Star Belgrade on Tuesday evening.


Spanish La Liga soccer club Real Betis have entered a partnership with new technology partner BeSoccer, alongside the redesign of their website and new club app.

Meanwhile, rivals Atletico Madrid have entered a sponsorship deal with charity Save The Children – which will feature on the back of their first-team strips during Champions League matches. It debuts against Monaco in their first group game.

Liga ACB, the top flight of Spanish basketball, has named Divina Pastora as its official insurer for the next three seasons.

Major League Baseball (MLB) team the New York Mets have agreed a seven-year deal, starting in 2019, with American radio broadcaster Entercom, replacing their current deal with WOR Radio.

German soccer club Borussia Dortmund has entered a strategic coaching partnership with Xi’an University in China.

Spanish soccer side Real Betis have renewed their sponsorship deal with biomechanics specialists Podoactiva until June 2019.

The PGA Tour has announced Dasani Sparkling as its official sparkling water.

Media Rights

One Championship has partnered with network provider Telkomsel to boost fan engagement across Asia, particularly in Indonesia where Telkomsel is based. As digital video partner it will feature a dedicated One Championship channel on its streaming platform.

The Professional Squash Association (PSA) has signed a partnership deal with digitial content provider FeedConstruct which will enable the PSA to broadcast coverage of its World Tour and Challenger Tour events using FeedConstruct's Friendship platform.

Personal Endorsement

Golfer Webb Simpson has renewed his partnership with insurance company Burns & Wilcox.


La Liga has appointed EVS’ Xeebra platform to be its exclusive Video Assistant Referee (VAR) system in the top flight of Spanish soccer.

Esports organisation Optic Gaming has joined forces with Jet8 to launch a social media photo and video app named Optic Snap.

Fortnite streamer Tyler ‘Ninja’ Blevins has launched his own merchandise brand and online store.

Electronics company Acer has extended its esports content partnership with Red Bull Media House.


Former Indian cricketer Sachin Tendulkar has sold his 20 per cent stake in Indian Super League (ISL) soccer club Kerala Blasters.

Boxer Floyd Mayweather has expanded his business portfolio in Japan, announcing a partnership between Mayweather Holdings, Kyoei boxing gym and management company Libera.

Bidding & Hosting

In golf, the Volvo China Open will be held in the city of Chengdu in May 2019.

Mayor of Madrid Manuela Carmena has claimed that the city will retain the rights to hold The Madrid Open – which may relocate after 2021 – and is “very close” to securing the rights to host the Davis Cup finals in 2019. Madrid and Lille are vying to become the first host city under the new format of the competition.

Cricket venue Edgbaston is to temporarily increase its capacity by around 840 seats as it gears up to host World Cup matches next year, as well as the first Test of England’s Ashes series against Australia.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story