Top-flight Italian soccer side Napoli have agreed a new two-year deal with sports betting website planetwin365.
The bookmaker will serve as the Serie A outfit’s official betting partner for the 2017/18 and 2018/19 seasons. In return, the SKS365-owned brand will benefit from extensive exposure at the club’s Stadio San Paolo home ground and at their training centre.
The agreement will also involve communication and marketing initiatives on social media to promote the partnership. The financial details of the deal have not been disclosed.
“It is an agreement of great commercial and symbolic value,” said Giuseppe Tavarelli, SKS365’s commercial director. “Napoli have written wonderful pages in Italian football history. We are united by the desire to grow, to compete to the maximum and to obtain important results.”
Napoli are third in Serie A having won both of their opening games of the season, the most recent of which was a 3-1 victory at home to Atalanta. They play their next fixture away to Bologna on 10th September.