Indian soccer side Mumbai City have announced a new partnership with FreshMenu.com.
As the Indian Super League (ISL) outfit’s official food partner, the company will provide a tailored food menu to meet the nutritional demands of the team’s players. The meals on the menu will also be packaged in branded boxes and made available to fans during matches at the team’s Mumbai Football Arena.
The length and financial terms of the deal have not been disclosed.
Indranil Blah, chief executive of Mumbai City FC, said: “We are extremely happy to have partnered with FreshMenu. Through this partnership, we aim to redefine our fans’ food experience at the stadium. Fitness is a big part of what Mumbai City FC does and together with FreshMenu we hope to motivate people to focus more on a fitter, better life.”
“We are excited to announce our association with the Mumbai City Football Club as their official food partner,” added Rashmi Daga, chief executive and founder of FreshMenu.com. “Good food is extremely important for a great game and taking that into consideration, we are offering an assortment of healthy yet yummy dishes and hope both the players and consumers will relish it.”
Mumbai City lost 2-0 to Bengaluru FC in their opening game of the 2017/18 ISL season, and will be hoping to record their first win of the new campaign when they host FC Goa on Saturday.