Multi-million pound boost for Tottenham Hotspur

08 July 2010 | Posted in Sponsorship, Soccer, Europe | By Adam Fraser

Tottenham Hotspur, the English soccer club that cracked the 'big four' to qualify for next season's Uefa Champions League, has secured a new multi-million pound shirt sponsorship.

The deal, with Autonomy Corporation PLC, a global leader in infrastructure software, will run for two years and only covers Premier League matches. Financial details were not released, but the deal is known to be worth more than the £8.5 million (US$12.9 million) annual sum Spurs were receiving from Mansion. The Autonomy partnership is believed to be closer to £10 million (US$15 million) per season, while Spurs will sign another shirt sponsor for cup games, including the Uefa Champions League.

Autonomy will become only the fifth brand ever to appear on the Tottenham shirt. The agreement also includes a mutual option to extend the partnership for a further three-year period.

A FTSE 100 listed company, Autonomy is the UK's largest, pure software company, with over 20,000 global customers and offices worldwide. The partnership is more than a simple cash deal; as part of the relationship, Autonomy will work with Tottenham Hotspur across a wide range of activities including significant consultancy support for enhanced services to fans and for the club's new stadium and training centre developments.

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Daniel Levy, the chairman of Tottenham Hotspur, said: "We are delighted to have Autonomy as our new global partner. I have been impressed with Autonomy's vision and growth for many years, having previously been an investor. Autonomy is the leader in its field and as such is the ideal partner for Tottenham Hotspur at a time when we continue to grow our existing operations and facilities with two major capital expenditure projects underway - a new training centre under construction and proposed new stadium development - both of which will include state-of-the-art technology as part of their world-class designs."