Modern Times Group (MTG) has acquired exclusive rights in Finland to a host of national soccer team properties organised by European soccer’s governing body, Uefa.
The multi-territory commercial and pay-TV broadcaster will hold the rights to qualifying matches for the 2020 Uefa European Championship and the 2022 Fifa World Cup. The deal also includes the 2018/19 and 2020/21 editions of the Uefa Nations League, a new European competition which will act as a competitive replacement for international friendlies.
The agreement means that every season, a total of 250 national team fixtures will be shown on MTG’s Viasat pay-TV network and Viaplay subscription streaming channel. A number of high-profile games will also be broadcast on Viafree, a free streaming service launched in Finland in April.
“It feels great to add some of the most exciting national team football matches to our unrivalled portfolio of international club football rights,” said Mathias Norrback, chief executive of Viasat Finland.
“Finnish fans will now be able to experience the excitement of two qualifying tournaments and the Uefa Nations League on more platforms than ever before, and we are particularly excited about making many games available to everyone, everywhere through Viafree.”
Ville Klinga, head of sports at Viasat Finland, added: “As we already have the best club football in the world with the rights to Premier League, La Liga, Serie A and FA Cup, we have decided to focus on bringing national team football to our viewers and customers. I am pleased that we have managed to get the best national team football in the market.”
The deal sees MTG add to its already extensive portfolio of soccer rights in Finland, which includes the Uefa Champions League, the Premier League, and La Liga.